PUBLIC RELATIONS - PR evaluation: It's all about relationships - Can we measure PR effects? Yes, but only if we think in terms of relationships. 'ROI' is usually a red herring.
| Year of publication: |
2005
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|---|---|
| Authors: | Watson, Tom |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 9, p. 44-46
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