Public relations in China : building and defending your brand in the PRC

David Wolf

Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China

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Year of publication:	2015
Authors:	Wolf, David
Publisher:	Basingstoke, Hampshire : Palgrave Macmillan
Subject:	Öffentlichkeitsarbeit \| Public relations \| China \| Markenpolitik
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov]

Extent:	xii, 226 Seiten 20 cm
Series:	Palgrave pocket consultants
Type of publication:	Book / Working Paper
Language:	English
Notes:	AcknowledgementsIntroduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China.
ISBN:	978-1-137-48379-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013547182