Public relations in global cultural contexts : multi-paradigmatic perspectives

1. Introduction : public relations in global cultural contexts / Nilanjana Bardhan and C. Kay Weaver -- 2. Critical perspectives in global public relations : theorizing power / Lee Edwards -- 3. How intercultural communication theory informs public relations practice in global settings / Michael Kent and Maureen Taylor -- 4. Culture, communication, and third culture building in public relations within global flux / Nilanjana Bardhan -- 5. Intercultural typologies and public relations research : a critique of Hofstede's dimensions / Jeffrey Courtright, Rachel Wolfe, and John Baldwin -- 6. The need for a postmodern turn in global public relations / Derina Holtzhausen -- 7. Critiquing the generic/specific public relations theory : the need to close the transnational knowledge gap / Robert Wakefield -- 8. Public relations and marginalization in a global context : a postcolonial critique / Mohan Jyoti Dutta and Mahuya Pal -- 9. Chi-based strategies for public relations in a globalizing world / Jensen Chung -- 10. Public relations, globalization, and culture : framing methodological debates and future directions / C. Kay Weaver.