| Extent: | XIV, 210 S. : graph. Darst. 24 cm |
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| Series: | |
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| Type of publication: | Book / Working Paper
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| Language: | English |
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| Notes: | Published in association with the Institute of Public Relations. - Includes index. - Previous ed.: 1996 |
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| ISBN: | 0-7494-3381-7 |
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| Source: | |
Persistent link: https://www.econbiz.de/10004149615