Public relations in the nonprofit sector : theory and practice
edited by Richard D. Waters
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Waters, Richard D. (contributor) |
| Subject: | Öffentlichkeitsarbeit | Public relations | Fundraising | Stakeholder | Strategisches Management | Strategic management | Social Web | Social web | Nonprofit-Organisation | Nonprofit organization |
| Description of contents: |
pt. 1. Strategic management of nonprofit organizations -- pt. 2. Stakeholder relations -- pt. 3. Public awareness and advocacy -- pt. 4. New media challenges and opportunities
|
| Extent: | Online-Ressource (xxi, 341 p.) ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-315-75868-8 ; 978-1-138-79508-2 |
| Other identifiers: | 10.4324/9781315758688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013179772