Public relations metrics : research and evaluation

XV, 328 S.

graph. Darst.

Enth. 17 Beitr.

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology, should we bother (if it exists)? / Manfred Ruehl -- The nature of scholarly endeavours in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa Grunig -- The corporate communications scorecard, a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Modeling and evaluating public relations measures and campaigns by German professionals / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- An examination of organizational-stakeholder relationship, crisis responsibility, and crisis response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronel Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel DeBussy -- Introducing the Institute for Public Relations and the Commission on Measurement & Evaluation, dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations work on research and evaluation / Anne Gregory and Jon White

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ECONIS - Online Catalogue of the ZBW