Public relations online : lasting concepts for changing media
Tom Kelleher
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Kelleher, Tom |
| Other Persons: | Kelleher, Tom A. (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage |
| Subject: | Öffentlichkeitsarbeit | Public relations | Informationsverbreitung | Information dissemination | Systemtheorie | Systems theory | Web 2.0-Technologien | Web 2.0 technologies | Informationsmanagement | Information management | Unternehmen | Datenverarbeitung | Rechnernetz |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 161 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation |
| ISBN: | 1-4129-1417-5 ; 978-1-4129-1417-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003355624