Public Relations, Society and the Generative Power of History

Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Contributors; Foreword; Introduction: Public relations, society and the generative power of history; Periodisation; Corporate dominance; US- centrism; Sociocultural context; Structure of the book; References; Part I Challenging corporatism and managerialism; 1 The contribution of public relations to promotional culture: Taking the long view; Introduction; The historical role of the Four Models; Neglected terrains: promotional culture and public relations; Persona and promotional culture; Shadow voices