Public relations strategy : [a managerial approach]
CIPR. Chartered Institute of Public Relations. Sandra Oliver
| Year of publication: |
c2007 ; 2. ed.
|
|---|---|
| Authors: | Oliver, Sandra |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 146 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references S. 135 - 146 and index |
| ISBN: | 978-0-7494-4865-3 ; 0-7494-4865-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003379545