Public relations strategy
Sandra Oliver
| Year of publication: |
2010 ; 3. ed.
|
|---|---|
| Authors: | Oliver, Sandra M. |
| Institutions: | Chartered Institute of Public Relations (contributor) |
| Publisher: |
London [u.a.] : Kogan Page/CIPR |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Kommunikationsstrategie |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 188 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7494-5640-5 ; 0-7494-5640-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530678