Extent:
XII, 359 S. : Ill., graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes index. - Previous ed.: Lincolnwood, Ill.: NTC/Contemporary Pub. Group, 1999
ISBN: 0-07-288256-5
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004797815