Publicity about athlete endorsers affects responses to ads via motivational activation
Glenna L. Read, Jihoon (Jay) Kim, Yen-I Lee, Shuoya Sun, Youngji Seo, and Kenon A. Brown
| Year of publication: |
2022
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|---|---|
| Authors: | Read, Glenna L. ; Kim, Jihoon ; Lee, Yen-I ; Sun, Shuoya ; Seo, Youngji ; Brown, Kenon A. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 2, p. 101-112
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| Subject: | psychophysiology | athlete endorsers | publicity | cognition | emotion | arousal | experiment | advertising | Emotion | Werbewirkung | Advertising effects | Sportler | Athletes | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.312.0622.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013346950