Publish or Perish. Causes and consequences of a paradigm

The entrance of the market into scholarly publishing has resulted in the emergence of research incentives that approach, in the production model, the traditional business activities. In particular, the norm of the publish or perish that should ensure the production of knowledge, intersects with today commercial strategies that alter the choices of researchers, and, in a sense, the same goals of the research. This paper describes the new forces in play, the changes that have already occurred and the future ones, trying to assess the risks of the new market of academic production for the development of scientific research