Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Inma Rodríguez-Ardura, Antoni Meseguer-Artola and Doaa Herzallah and Qian Fu
| Year of publication: |
2025
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|---|---|
| Authors: | Rodríguez-Ardura, Inma ; Meseguer Artola, Antoni ; Herzallah, Doaa ; Fu, Qian |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 1, p. 35-58
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| Subject: | Convenience | Personalisation | Co-creation | Engagement | Customer value | Kundenwert | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2023-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324475