Punctuated equilibrium and the evolution of the product manager
Lea Prevel Katsanis and Dennis A. Pitta
| Year of publication: |
2010
|
|---|---|
| Authors: | Katsanis, Lea Prevel ; Pitta, Dennis A. |
| Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 3-18
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003922704