Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
| Year of publication: |
2001
|
|---|---|
| Authors: | Motes, William H. ; Woodside, Arch G. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 53.2001, 1, p. 15-36
|