Purchase intention and attitude towards advertisements on Instagram : an empirical study using Instagram Stories
Lisa-Julie Woo, Augustin Suessmair
| Year of publication: |
2024
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|---|---|
| Authors: | Woo, Lisa-Julie ; Süßmair, Augustin |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 27.2024, 3, p. 434-471
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| Subject: | advertising | influencer marketing | influencer type | Instagram Story | product illustration | Werbung | Advertising | Influencer | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2024.138074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063279