Purchase intentions in a chatbot environment : an examination of the effects of customer experience
Sergio Martínez Puertas, María Dolores Illescas Manzano, Cristina Segovia López, Paulo Ribeiro-Cardoso
| Year of publication: |
2024
|
|---|---|
| Authors: | Puertas, Sergio Martínez ; Manzano, María Dolores Illescas ; López, Cristina Segovia ; Cardoso, Paulo Ribeiro |
| Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 15.2024, 1, p. 145-194
|
| Subject: | artificial intelligence tools | chatbot | customer experience | purchase intention | uses and gratifications theory | usage frequency | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521311