Purchase the national brand no. 1 to rescue entry strategy? : the acquisition of Wedel by Cadbury-Scheppes
Przemysław Kulawczuk
| Year of publication: |
2007
|
|---|---|
| Authors: | Kulawczuk, Przemysław |
| Published in: |
Acquisition strategies in European emerging markets. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-1-4039-9854-5. - 2007, p. 217-231
|
| Subject: | Cadbury Schweppes | Entwicklung | Economic development | Systemtransformation | Economic transition | Auslandsinvestition | Foreign investment | Übernahme | Takeover | Fusion | Merger | Süßwarenindustrie | Confectionery industry | Großbritannien | United Kingdom | Polen | Poland | 1993-2005 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003407206