Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability
Duane M. Nagel, Larry Giunipero, Hyeyoon Jung, Jim Salas, Bryan Hochstein
| Year of publication: |
2021
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|---|---|
| Authors: | Nagel, Duane M. ; Giunipero, Larry C. ; Jung, Hyeyoon ; Salas, Jim ; Hochstein, Bryan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 174-186
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| Subject: | Buyer-seller relationships | Likeability | Relational Governance | Relationship marketing | Similarity | Swift trust | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494450