Purchasing behavior of consumers for foreign medical services : an approach using the soft laddering method
Loick Menvielle; William Menvielle and Nadine Tournois
| Year of publication: |
2014
|
|---|---|
| Authors: | Menvielle, Loick ; Menvielle, William ; Tournois, Nadine |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 3, p. 264-282
|
| Subject: | Medical tourism | Perceived risk | Means-end chain | Personal values | Soft laddering | Konsumentenverhalten | Consumer behaviour | Gesundheitstourismus | Health tourism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010389553