Purchasing for someone else in a B2B Context: joint effects of accountability and choice overload
vorgelegt von Kathrin Schaffrath
| Year of publication: |
[2015?]
|
|---|---|
| Authors: | Schaffrath, Kathrin |
| Publisher: |
Aachen |
| Subject: | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing | Sortiment | Retail assortment | Experiment |
| Extent: | 1 Online-Ressource (circa 152 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälischen Technischen Hochschule Aachen, 2015 |
| Notes: | Zusammenfassung in deutscher und englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011408264