Purchasing Power and Process Attributes: Some Preliminary Considerations in the Arena of International Trade

We analyse the implications of regulating market-based process attributes in an international trade context. We apply our work to agro-food products by providing anecdotal evidences. To guarantee fair trading in open market-based credence goods, we underline the importance of the defining stage prior to the stages of monitoring and signalling hidden credence properties. We briefly discuss some implications of marketing process attributes in the context of international trade, notably by stressing the need for international co-operation.JEL Classification Numbers: D 82, F 13, Q 18, L 15