Purchasing the counterfeit : antecedences and consequences from culturally diverse countries
Bernhard Swoboda; Karin Pennemann and Markus Taube
| Year of publication: |
2014
|
|---|---|
| Authors: | Swoboda, Bernhard ; Pennemann, Karin ; Taube, Markus |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 27.2013, 1, p. 23-41
|
| Subject: | Counterfeit | theory of reasoned action | purchase intention | adaptation-level theory | cross-cultural research | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Verbrauchereinstellung | Consumer attitudes | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | China | Kaufentscheidung | Purchase decision | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348466