Purchasing through social platforms with buy buttons : a basic hierarchical sequence
Francisco J. Martínez-López, Yangchun Li, Changyuan Feng, and Irene Esteban-Millat
| Year of publication: |
2020
|
|---|---|
| Authors: | Martínez-López, Francisco J. ; Li, Yangchun ; Feng, Changyuan ; Esteban-Millat, Irene |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 30.2020, 1, p. 67-87
|
| Subject: | buy button | ease of purchase | purchase behavior | shopping attitude | Social platform | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Kaufentscheidung | Purchase decision | Beschaffung | Procurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2020.1713698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264449