Purpose vs mission vs vision : persuasive appeals and components in corporate statements
Alexis Bajalia Fitzsimmons, Yufan Sunny Qin and Eve R. Heffron
| Year of publication: |
2022
|
|---|---|
| Authors: | Fitzsimmons, Alexis Bajalia ; Qin, Yufan Sunny ; Heffron, Eve R. |
| Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 26.2022, 2, p. 207-219
|
| Subject: | Brand personality | Corporate communication | Corporate ethos | Mission | Purpose | Vision | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-09-2021-0108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384810