Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Yiannis Kouropalatis; Paul Hughes; Robert E. Morgan
| Year of publication: |
2012
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|---|---|
| Authors: | Kouropalatis, Yiannis ; Hughes, Paul ; Morgan, Robert E. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 10, p. 1389-1417
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| Subject: | Produktmanagement | Product management | Organisationale Ambidextrie | Ambidextrous organization | Flexibilität | Flexibility | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Hochtechnologie | High technology | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661192