Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity
| Year of publication: |
2002
|
|---|---|
| Authors: | Bush, Alan J. ; Smart, Denise ; Nichols, Ernest Jr. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 55.2002, 5, p. 343-347
|
| Publisher: |
Elsevier |