Push-you-pull-me - Behavioural science shows that social influence is more about 'pulling' by copying others than by 'pushing' through advocacy.
| Year of publication: |
2012
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| Authors: | Earls, Mark |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2012, p. 22-24
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