Pushed into a crowd : repositioning costs, resources, and competition in the RTE cereal industry
Young Hou, Dennis Yao
| Year of publication: |
2022
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|---|---|
| Authors: | Hou, Young ; Yao, Dennis A. |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2022, 1, p. 3-29
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| Subject: | brand equity | competitive dynamics | nonmarket strategy | positioning | resources | Wettbewerb | Competition | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3336 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796372