Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising
| Year of publication: |
2013
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| Authors: | Herrewijn, Laura ; Poels, Karolien |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 32.2013, 1, p. 17-44
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