Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Laura Herrewijn and Karolien Poels
| Year of publication: |
2013
|
|---|---|
| Authors: | Herrewijn, Laura ; Poels, Karolien |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 32.2013, 1, p. 17-44
|
| Subject: | Werbung | Advertising | Computerspiel | Video game | Werbewirkung | Advertising effects | Product Placement | Product placement | Online-Befragung | Web survey |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722525