Putting consumer experience back into consumer research : the philosophy and method of existential-phenomenology
Craig J. Thompson, William B. Locander and Howard R. Pollio
| Year of publication: |
2009
|
|---|---|
| Authors: | Thompson, Craig J. ; Locander, William B. ; Pollio, Howard R. |
| Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 239-264
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Philosophie | Philosophy | Wissenschaftliche Methode | Scientific method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793813