Putting one-to-one marketing to work : personalization, customization, and choice
Neeraj Arora; Xavier Dreze; Anindya Ghose; James D. Hess; Raghuram Iyengar ...
| Year of publication: |
2008
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|---|---|
| Authors: | Arora, Neeraj ; Dreze, Xavier ; Ghose, Anindya ; Hess, James D. ; Iyengar, Radha |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 305-321
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| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003774342