Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
David M. Woisetschläger; Heiner Evanschitzky; Hartmut H. Holzmüller
| Year of publication: |
2008
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|---|---|
| Authors: | Woisetschläger, David M. ; Evanschitzky, Heiner ; Holzmüller, Hartmut H. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 4, p. 377-390
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| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Energiewirtschaft | Energy sector |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807764