Putting the service-profit chain to work
Year of publication: |
2008
|
---|---|
Authors: | Heskett, James L. ; Jones, Thomas O. ; Loveman, Gary W. ; Sasser, W. E. ; Schlesinger, Leonard A. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 7/8, p. 118-129
|
Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | USA | United States |
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