Putting your money where your mouth is : the value of low purchase intention consumers to product pricing
Melissa Maier Bishop and Nelson A. Barber
| Year of publication: |
2014
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|---|---|
| Authors: | Bishop, Melissa Maier ; Barber, Nelson A. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 5, p. 908-923
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| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Preis | Price | Konsumentenpräferenzen | Consumer preferences | Statistischer Test | Statistical test |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416914