Putting your mouth where your money goes! : "where" and "how" to communicate to maximize the impact of corporate social programs
Christopher Agyapong Siaw, David Sugianto Lie and Rahul Govind
| Year of publication: |
2022
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|---|---|
| Authors: | Siaw, Christopher Agyapong ; Lie, David Sugianto ; Govind, Rahul |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3381-3417
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| Subject: | Content analysis | Corporate marketing | Corporate social program | Qualitative analysis | Quantitative analysis | Stakeholder information dissemination | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2021-0636 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457435