QFD application in an educational setting: a pilot field study

Illustrates how quality function deployment (QFD) can be used to measure customer satisfaction in educational institutions. Specifically, utilizes QFD in evaluating the MBA programme at Grand Valley State University. The inputs for the QFDs were obtained through several brainstorming sessions of MBA students, faculty members, administrators, and business people. The preliminary results of the pilot field test show that QFD is a very useful tool in ascertaining customer desires, prioritizing them, and directing organizational resources towards customer satisfaction.