QR code mobile promotion : an initial inquiry
Shintaro Okazaki; Morikazu Hirose; Hairong Li
| Year of publication: |
2011
|
|---|---|
| Authors: | Okazaki, Shintaro ; Hirose, Morikazu ; Li, Hairong |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 407-422
|
| Subject: | RFID | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Grounded Theory | Grounded theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380995