QR Codes Usage Approach In The Virtualized Consumption

Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or direct access to any web address. All of these aspects already exist in any consumer’s life but in an unstructured process which now can be summarized by a single code scan, using a common camera based device. In this paper we determine whether the massive implementation of QR codes would accelerate virtualized consumption and perform towards profitability as a new strategic resource.