Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic : a word-cloud and sentiment analysis approach
Liana Stanca, Dan-Cristian Dabija, Veronica Câmpian
| Year of publication: |
2023
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|---|---|
| Authors: | Stanca, Liana ; Dabija, Dan Cristian ; Campian, Veronica D. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-11
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| Subject: | Customer behavior | Retail industry | COVID-19 pandemic | Qualitative analysis | Business strategies | Einzelhandel | Retail trade | Coronavirus | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic | Emotion | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373382