Qualitative analysis of online communities to support international business decisions
Rudolf R. Sinkovics, Elfriede Penz and Francisco Jose Molina-Castillo
| Year of publication: |
2014
|
|---|---|
| Authors: | Sinkovics, Rudolf R. ; Penz, Elfriede ; Molina-Castillo, Francisco Jose |
| Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 841-862
|
| Subject: | Social Web | Social web | Webanalyse | Web analytics | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234597