Qualitative historical research in marketing
Terrence H. Witkowski and D. G. Brian Jones
| Year of publication: |
2006
|
|---|---|
| Authors: | Witkowski, Terrence H. ; Jones, D. G. Brian |
| Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 70-82
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| Subject: | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method | Geschichte | History | Ökonomische Ideengeschichte | History of economic thought | Marketing | Wirtschaftsgeschichte | Economic history | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003445797