Qualitative marketing research : understanding consumer behaviour
Dominika Maison
| Year of publication: |
2019 ; First published
|
|---|---|
| Authors: | Maison, Dominika |
| Publisher: |
London : Routledge,Taylor & Francis Group |
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | vii, 237 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-138-60774-3 ; 978-1-138-60776-7 ; 978-0-429-46702-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011895952