Qualitative marketing research
David Carson ...
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Carson, David (contributor) |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Qualitative research | Marketing research | Marktforschung | Qualitative Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 239 S. : graph. Darst. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7619-6365-0 ; 0-7619-6366-9 |
| Classification: | Marketing ; Methoden, Techniken und Organisation der sozialwissenschaftlichen Forschung |
| Source: |
Persistent link: https://www.econbiz.de/10004731929