Qualitative methods for marketplace research
Shay Sayre
| Year of publication: |
2001
|
|---|---|
| Authors: | Sayre, Shay |
| Publisher: |
Thousand Oaks, Calif [u.a.] : Sage |
| Subject: | Qualitative Methode | Qualitative method | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 255 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 241 - 247 |
| ISBN: | 0-7619-2269-5 ; 0-7619-2270-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001555396