Qualitative methods for marketplace research
Shay Sayre
| Year of publication: |
2001
|
|---|---|
| Authors: | Sayre, Shay |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE Publ. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 255 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-2269-5 ; 0-7619-2270-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004611144