Qualitative projective techniques in political brand image research from the perspective of young adults
Christopher Pich; Dianne Dean
| Year of publication: |
2015
|
|---|---|
| Authors: | Pich, Christopher ; Dean, Dianne |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 1, p. 115-144
|
| Subject: | Brand image | Political marketing | Qualitative project techniques | Thematic analysis | Markenimage | Qualitative Methode | Qualitative method | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Jugendliche | Youth |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491598