Qualitative research methods in international organizational change research

Purpose – The central purpose of the research presented in this paper is to synthesize the current state of the field in qualitative methods in international organizational change research and to provide a call to researchers to use this type of methodology more frequently. The intent is to provide readers with an overview of how and when qualitative research methods should be used for investigating important theoretical and empirical questions in management research. Design/methodology/approach – The authors developed several working hypotheses based on their own experiences in using an extensive array of qualitative methods in organizational change research. They coupled this with an extensive literature search to understand how these methodologies have been used to date. The findings from the literature search were analysed to uncover where there are gaps in the work and how organizational change and other management scholars can effectively use qualitative methods to advance their understanding of international change phenomena, given the unique questions and situations confronted in various contexts. The authors include an array of examples to show how qualitative research has been used to successfully test theories, uncover new phenomena, find connections between various situations, and provide a deep understanding of contextual influences on organizational change. Findings – The authors' findings include several examples and ideas of how and when scholars can use qualitative methods to advance understanding of international change phenomena. This provides a much richer, deeper, and more nuanced understanding of many of the phenomena and issues under investigation by employing the more observational and human‐centric techniques available through the use of qualitative methods. Several of the implications of context are only observable through some of the qualitative methods discussed, such as ethnography, case studies, interviews, observations, and their respective analysis methods. Qualitative research can be employed successfully and fruitfully in organization studies' contexts to: help uncover new organizational phenomena; build and test theories of change; and create new methods that researchers can use specifically in international change studies. Originality/value – The paper is the only one of its kind, bringing a cohesive and focused review of qualitative methods studies in international organizational change research. It provides readers and the field with a menu of ways to effectively use qualitative methods and a description of where and how to bring in these methods to answer questions and uncover new themes that are not effectively dealt with through the use of more commonly employed quantitative methods and analyses.